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Google becomes part of Alphabet - and gets a new boss

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Wondering WTH this is all about? ???? ?????



Google has announced a massive reorganisation, with the search giant now becoming part of a bigger parent company - Alphabet - and getting a new CEO. Sundar Pichai, long seen as the rising star within Google, will become the company's new CEO, with founders Larry Page and Sergey Brin moving upstairs into Alphabet.

Alphabet Inc will become the umbrella company for Google and its various offshoots. These include Google X (which looks after the self-driving cars, Google Glass and other blue sky projects), Nest (the smart thermostat and smoke alarm maker) and Fiber (the company's fibre broadband network). Google itself will retain control of YouTube and Android. 



Current Google CEO Larry Page will now become CEO of the parent company, whilst his long-term partner Brin assumes the role of Alphabet president. Former Google CEO Eric Schmidt becomes executive chairman of the parent company. 

In a blog post explaining the new structure, Page explains that it's designed to help Google's many other ventures flourish outside of the search company. "We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes," Page writes. "But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant."

"Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related [to search]," he adds. "Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed."



New start

All Google stock will eventually be absorbed into Alphabet, and the parent company will become the publicly traded entity - although it will confusingly retain the GOOGL and GOOG stock tickers.

Even stranger for an internet company, Alphabet won't have control of the www.alphabet.com domain, which has already been taken by a business mobility company. Instead, the new company will use the rather cryptic http://abc.xyz domain. 


read more at http://www.expertreviews.co.uk/technology/1403739/google-becomes-part-of-alphabet-and-gets-a-new-boss


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usualy its about tax evasion

ie a trust that owns a holding that owns subsidiaries

also any holder of prefered stock has a say in operational procedures like an alphabet share holder for example

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In my opinion, it is done so that they can hide what they are doing like investing in company, any research work, secret shareholding all sorts of things...


As Alphabet wont be listed so they are not obligated to share any details being a private entity.... they dont have to tell anything what Alphabet is doing..


Actually, it says that Alphabet will be the public company. The other companies, such as Google, will be subs of Alphabet. Google will be a wholly owned sub of Alphabet.


From the 8-K filing:



Later this year, Google intends to implement a holding company reorganization (the “Alphabet Merger”), which will result in Alphabet owning all of the capital stock of Google.  Alphabet will initially be a direct, wholly owned subsidiary of Google. Pursuant to the Alphabet Merger, a newly formed entity (“Merger Sub”), a direct, wholly owned subsidiary of Alphabet and an indirect, wholly owned subsidiary of Google, will merge with and into Google, with Google surviving as a direct, wholly owned subsidiary of Alphabet.  Each share of each class of Google stock issued and outstanding immediately prior to the Alphabet Merger will automatically convert into an equivalent corresponding share of Alphabet stock, having the same designations, rights, powers and preferences and the qualifications, limitations and restrictions as the corresponding share of Google stock being converted. Accordingly, upon consummation of the Alphabet Merger, Google’s current stockholders will become stockholders of Alphabet.  The stockholders of Google will not recognize gain or loss for U.S. federal income tax purposes upon the conversion of their shares in the Alphabet Merger.

(emphasis added)



So, to the extent you want to keep up with what Alphabet is doing post-merger, you can keep track of their SEC filings (10-K (annual), 10-Q (quarterly), 8-K (periodic), etc.), which will disclose so-called "material" information, including acquisitions, spin-offs, etc. You can also keep up with their reported business risk factors and their consolidated financial statements.


USA Today made this graphic of the final structure:



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Alphabet? Google Might Get Some Letters

August 11, 2015




"One can only assume that before Larry Page and Sergey Brin chose Alphabet as the name for their new holding company, they Googled it.


If so, they would have discovered that the Internet domain alphabet.com, as well as the trademark Alphabet, already belonged to someone else — the German automaker BMW. And if they had dialed BMW headquarters in Munich, they would have discovered something else: BMW does not want to sell.


Alphabet is the name that Mr. Page and Mr. Brin, Google’s founders, have given the newly created parent entity that will house the Google search business and several smaller holdings like Nest, a maker of smart thermostats, and Calico, a company focused on longevity.


The name isn’t just causing waves with BMW. On Wall Street, there is an Alphabet Funds. Lots of midsize and small companies also use the name Alphabet. There is an Alphabet Energy in Hayward, Calif.; an Alphabet Record Company in Austin, Tex.; an Alphabet Plumbing in Prescott, Ariz.; and numerous preschools, inns and restaurants with some variation of the name.


For many, the brush with Google’s aura is an interesting curiosity. “It’s quite flattering really,” said Steve Lockwood, the company secretary of Alphabet, a small recruitment and outsourcing firm in London. “We probably won’t put it on the agenda to sue them over it, but if they want to make us a very generous offer for our domain names, we’ll certainly consider it.”


Others had a problem with Google showing up as Alphabet. “We do all of our business online, and Google could really affect us,” said Jennifer Blakeley, who in 2008 registered Alphabet Photography as an online retail store selling printed photos of buildings and natural formations that look like letters.


Yet legal action seems difficult. “Who sues Google?” said Ms. Blakeley, who is based in Niagara Falls, Ontario."



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This is Alphabet's domain name: https://abc.xyz/


I do find it strange that people make a big deal of this domain name thing. Of course they researched it beforehand and obviously decided that it didn't matter. I tend to agree, particularly since it is a holding company. Indeed, Larry Page said this: "I should add that we are not intending for this to be a big consumer brand with related products—the whole point is that Alphabet companies should have independence and develop their own brands." IMO, that is why it doesn't matter much the domain name of Alphabet.


More interesting to me is that people focus on them not having alphabet dot com and fail to shine a light on the fact that Google has probably jump-started recogntion for a whole new gTLD -->  .xyz



Say what you will, but Google's wake is influential, even if they have to jump into a different stream.


TBH, i find abc.xyz to be quite clever.

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Since June 15 everybody seems to be quitting their jobs ....

Packer resigns as Crown chairman

Mitchell Neems |

13 Aug, 10:20 AM |

Industries |

Gaming and Racing

James Packer has stepped down as chairman of Crown Resorts and will be replaced by Robert Rankin.

Investors were cautious of the news. At the open, Crown shares lost 5.03 per cent, its biggest dive in five months, to $12.84, against a benchmark index lift of 0.3 per cent.

Mr Packer remains a director and it is intended that he will be appointed as a senior executive director on terms which are currently being discussed with the board, Crown said.

Mr Packer, Crown's largest shareholder, will remain co-chairman of both Melco Crown Entertainment and the Alon Resort project in Las Vegas.

Mr Packer said Crown remains his number one business priority and passion.

Source http://www.businessspectator.com.au/news/2015/8/13/gaming-and-racing/packer-resigns-crown-chairman


Woolworths CEO Grant O’Brien to step down

WOOLWORTHS has announced 1200 job cuts as chief executive Grant O’Brien steps down amid disappointing sales performance.

Source http://www.news.com.au/finance/business/woolworths-ceo-grant-obrien-to-step-down/story-fnkgdftz-1227401606368


Vocation CEO resigns after months of problems within training provider

By the National Reporting Team's Josie Taylor and Alison Branley

Updated 28 Jan 2015, 10:39am

Related Story: Low graduate numbers from top training college questioned

Related Story: Training colleges target disabled to secure funding

Related Story: Training college watchdog urged to stamp out 'spruikers'

The CEO of Vocation, one of the country's largest private education and training providers, will resign after months of problems within the company.

In a statement to the ASX, Vocation's new chair, Doug Halley, said its chief executive, Mark Hutchison, would resign after a replacement was found.

Source http://www.abc.net.au/news/2015-01-28/vocation-ceo-resigns-after-months-of-trouble-training-provider/6051448


Ten CEO Hamish McLennan resigns; ACCC closely examining Foxtel deal

By Michael Janda, Peter Ryan and Rebecca Hyam

Updated 27 Jul 2015, 12:37pm

Channel Ten logo

Photo: Ten's CEO Hamish McLennan has resigned, effective immediately. (Lee Besford: AAP Image)

Related Story: Ten loses CEO to reduce News Corp links, clear path for Foxtel deal

Ten Network's chief executive has resigned from the broadcaster's top job after it tied up a deal with Foxtel, but the competition watchdog warns its blessing for that deal is not guaranteed

Source http://www.abc.net.au/news/2015-07-27/ten-ceo-hamish-mclennan-resigns/6650192


Reddit interim CEO Ellen Pao resigns by 'mutual agreement' after internal user revolt

Updated 11 Jul 2015, 6:46am

Interim CEO of Reddit Ellen Pao

Photo: Reddit interim CEO Ellen Pao resigned after users of the site called for her to step down. (Reuters: Robert Galbraith)

Related Story: 'We screwed up': Embattled Reddit boss admits 'long history of mistakes'

Ellen Pao, who made headlines with a high-profile Silicon Valley gender discrimination lawsuit, has resigned after a brief but stormy tenure at the helm of online bulletin board Reddit.

Source http://www.abc.net.au/news/2015-07-11/reddit-interim-ceo-resigns-after-user-revolt/6612268

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AI - Artificial intelligence


ph - a numeric scale used to specify the acidity or alkalinity of an aqueous solution. It is the negative of the logarithm to base 10 of the activity of the hydrogen ion.


ab - word-forming element meaning "away, from


et - Extra-Terrestrial 



A B  R  A   C  A   D  A  B   R   A
  A B  R  A   C  A   D  A  B  R  
    A B  R  A   C  A   D  A  B  
      A B  R  A   C   A  D  A    
        A B  R  A   C  A  D 
          A B  R  A   C  A  
            A B  R   A   C  
              A B   R   A 
                A  B  R
                  A  B
Stain upon mud, they excell in coding with alpha within alpha
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