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  1. Wondering WTH this is all about? ? ?? Google has announced a massive reorganisation, with the search giant now becoming part of a bigger parent company - Alphabet - and getting a new CEO. Sundar Pichai, long seen as the rising star within Google, will become the company's new CEO, with founders Larry Page and Sergey Brin moving upstairs into Alphabet. Alphabet Inc will become the umbrella company for Google and its various offshoots. These include Google X (which looks after the self-driving cars, Google Glass and other blue sky projects), Nest (the smart thermostat and smoke alarm maker) and Fiber (the company's fibre broadband network). Google itself will retain control of YouTube and Android. Current Google CEO Larry Page will now become CEO of the parent company, whilst his long-term partner Brin assumes the role of Alphabet president. Former Google CEO Eric Schmidt becomes executive chairman of the parent company. In a blog post explaining the new structure, Page explains that it's designed to help Google's many other ventures flourish outside of the search company. "We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes," Page writes. "But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant." "Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related [to search]," he adds. "Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed." [snip...] New start All Google stock will eventually be absorbed into Alphabet, and the parent company will become the publicly traded entity - although it will confusingly retain the GOOGL and GOOG stock tickers. Even stranger for an internet company, Alphabet won't have control of the www.alphabet.com domain, which has already been taken by a business mobility company. Instead, the new company will use the rather cryptic http://abc.xyz domain. read more at http://www.expertreviews.co.uk/technology/1403739/google-becomes-part-of-alphabet-and-gets-a-new-boss